Frequently asked questions

A general AI assistant answers from general knowledge. DigitalMatch reads your own data (KPIs, surveys, reviews, reports) together with 10 years of market research, using 80+ proprietary algorithms and 200+ predictive indices. Your data stays in Europe, is never used to train AI models, and the platform shows the ROI of your decisions.

A BI tool typically needs reports to be built in advance. With DigitalMatch you ask questions in plain language, the algorithms show the what and the AI explains the why. The dashboard is built automatically from whatever you upload, and your data is read against market intelligence.

It is our global knowledge base: market trends, customer dynamics and competitive signals across 7 global regions, built on 10 years of research. Your numbers are read against it, so you can understand your results in the context of the market.

You can drag and drop files in any format: Excel, PDF, reports, surveys, sales files, campaign results and CRM exports. No technical integration is needed. You can also open the API and connect directly to DigitalMatch.

All data is hosted in Europe, in Frankfurt, and never leaves the EU. Each workspace is separate and accessible only with your account credentials.

The AI models we use run in Zero Data Retention mode. The content you send for analysis is not stored and is not used for anything other than the answer you receive at that moment. Your data is also never used to train AI models.

Every document is encrypted at the moment of upload, with a key dedicated to your workspace. That key never leaves the platform. Workspaces are isolated at database level, so we have no access to the content of your files. The platform is hosted in the EU and is GDPR compliant.

Predictive ROI is a proprietary predictive model that correlates your marketing, sales and communication activities with business results across all touchpoints. It shows where budget is wasted and where to invest next. It needs the KPIs of your activities and of your results. Together we check which data you already have and what is missing.

The model is omnichannel, so it looks at all touchpoints. For groups with several brands or business areas, ROI is calculated separately for each unit. You then get views by brand, by business area and for the whole group, all based on common rules.

To compare ROI reliably, everyone must measure the same things in the same way. Governance defines first a shared KPI dictionary, data quality and access rules, and cost allocation criteria. The calculation comes after.

Yes. The group core shares rules and method, not data. Each brand or business unit sees only its own data, and calculations run separately for each one.

You own your data, your results and all governance outputs: KPI dictionary, rules, maps and documentation. The Predictive ROI model, with its algorithms and formulas, remains our intellectual property. We share how it works: its inputs, its drivers and the validation results.

No. Upload your files, ask your questions in plain language and share the dashboard with management. Setup takes about 5 minutes and no data scientist is needed.

Start with the data you already have. As your data and teams grow, we help you put governance in place: shared KPIs, quality rules and access rules. Larger organisations can move to the Enterprise plan, with a guided path from assessment to rollout.

You can upload sales files, POS and loyalty exports, reviews and store data, in any format. No technical integration is needed. You can also open the API.

Yes. DigitalMatch correlates store data (sales, loyalty, reviews) with campaigns and market trends. You can ask, for example, why sales are stable in one city and growing in another, and get an answer in seconds.

Yes. You can compare store performance across locations and countries, and read the ramp-up of a new store against market signals.

You can upload sell-in and sell-out data together with campaign results and market data. DigitalMatch correlates them, so you can see which marketing activities are linked to sales results.

You can analyse attrition and turnover by department, hiring trends, gender and age distribution, training participation, employee surveys and salary benchmarks, and read them against the external labour market.

HR ROI shows whether decisions about people bring a positive or negative result for the company. It reads what happens inside (selection, retention, training, employee perceptions) and how the company is seen from outside. DEIA ROI shows whether one or more groups of people (by gender, age, disability, caregiving) are penalised compared with the rest of the company, and on which topic. H&S ROI measures health, safety and wellbeing. It combines data on injuries, checks and training with employee perceptions, to spot risks before they become problems.

DigitalMatch connects HR KPIs and qualitative feedback to business results and turns them into ROI readings. The dashboard can be exported as PDF and PPT for C-level reporting.